Project Unfollow is an innovative luxury brand that was designed to bridge the gap between nightwear and loungewear. Who says you can’t be comfortable and look incredible at the same time?
Combining comfort and style is our top priority and the careful use of quality fabrics is at the heart of each piece that we create.
Our collections are made to be interchangeable ensuring that each piece becomes a core part of your wardrobe, and not something that you hang up and forget about, or just wear once. We are making a commitment to sustainability by disrupting the fast fashion model, and making our pieces collectables rather than throwaways.
We created elevated basics that will take you from day to night without compromising comfort or style.
So versatile that you can go straight from the bar and onto a long-haul flight, but don’t take our word for it.